About

Mission, Vision and Values

Our Mission

Our mission is to bring to market innovative agricultural products, to create a quality work environment for our employees, to offer our customers products they feel good about buying and to invest in our future.

Our Vision

Our vision is to help transform, through both innovation and brand development, the way we utilize plants to enhance both the well-being of our bodies and the sustainability of our planet.

Why We Wake Up In The Morning

To develop the best products we can and to use our company to push for environmental and social change.

Environmental Change

Our environmental resources are depleting at a rapid pace. We know there is a better way for industry and environment to coexist, and we are committed to work to that end. 

Social Change

Thousands of people are in prison for the production and distribution of cannabis in our country. Families are torn apart and lives have been ruined for growing a plant. Cannabis has changed the lives of sick patients, created jobs for the unemployed and injected our national, state and local economies with tax revenue. We are committed to help right the wrongs of the past and to develop a transparent and accountable cannabis community.